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AppStore历史趣闻名字是外人想出来的
2020-01-07 23:33   来源:  www.alemdojogo.com   评论:0 点击:

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  新浪数码讯1月3日上午消息,苹果公司的“AppStore”软件商店如今已是无人不知的名字,它成了苹果建立自己软件生态的根基。但这名字,其实是一个外人想出来的,之后让给了乔布斯,并被后者发扬光大。

On the morning of january 3rd, sina digital news reported that apple's \"app store\" software store is now a name no-one knows, it became the foundation for apple to build its own software ecology. But the name, in fact, was devised by an outsider, who later gave it up to Mr. Jobs and was promoted by the latter.

  那是2003年,云端的客户关系管理软件Salesforce的CEO马克-贝尼奥夫(MarcBenioff)在与史蒂夫-乔布斯(SteveJobs)会面后,提出了将公司的软件生态系统称为“AppStore”的想法——众所周知,苹果的AppStore是在2008年才出现的。贝尼奥夫当时甚至注册了域名。

It was in 2003 that Marc Benioff, CEO of the cloud-based customer relationship management software Salesforce, came up with the idea of calling the company's software ecosystem the \"App Store\" after a meeting with Steve Jobs - and Apple's App Store was known to have only emerged in 2008. Benioff even registered a domain name.

  为什么贝尼奥夫能见到乔布斯?因为他也曾是苹果的员工。1984年,他利用暑假在苹果公司Macintosh计算机部门实习,之后分别就职于苹果和甲骨文之后,后来创建了Salesforce。

Why did Benioff see Jobs? Because he was an apple employee. In 1984, he used his summer vacation as an intern in Apple's Macintosh computer division to create Salesforce after working in Apple and Oracle, respectively.

  回到2003年,那时贝尼奥夫和自己公司其他两位高管前往库比蒂诺与乔布斯会面。在那次会面上,这位传奇人物给了三人一些提点:为了真正成长和发展为一家大公司,Salesforce需要开发一个云软件生态系统。

Back in 2003, benioff and two other executives of his company went to meet with jobs in cupertino. At that meeting, the legend gave the three men some tips: in order to really grow and develop into a big company, Salesforce needed to develop a cloud software ecosystem.

  这是当今企业级SaaS公司所面临的问题,但在2003年,贝尼奥夫和他的团队对这一问题还一点也不懂。一天晚上,贝尼奥夫在晚餐上突发灵感,他在后来自己的回忆录中写道:一天晚上在旧金山吃晚饭时,我被一个奇妙想法打动了。如果世界上任何地方的开发人员都可以为Salesforce平台创建自己的应用程序会怎么样?如果我们将这些应用程序存储在网上,让Salesforce用户随时都能下载它们呢?

This is the problem facing corporate SaaS companies today, but in 2003 Benioff and his team didn't understand the issue at all. One night, Benioff was inspired at dinner, writing in his own memoir later:'I was struck by a fantastic idea when I had dinner in San Francisco one night. What if developers anywhere in the world could create their own applications for the Salesforce platform? What if we store these apps online so Salesforce users can download them at any time?

  那之后,这域名一直处于休眠状态,直到2008年,贝尼奥夫再次被邀请回库比蒂诺,参加一个iPhone相关活动,他回忆说:“在高潮时刻,乔布斯说了五个字,几乎让我大吃一惊,他说,‘我给你们AppStore’。”

After that, the domain remained dormant until 2008, when Benioff was again invited back to Cupertino for an iPhone-related event, he recalled:\" At the height of the moment, Jobs said five words that almost surprised me, saying,'I give you App Store.'\"

  这个名字是来自贝尼奥夫,当时的域名还在他手里,其实因为AppStore不是基于网络的,苹果也并不需要这域名。但那天他深思熟虑后,把的域名让给了乔布斯,他将乔布斯看作其导师,这是一种善意的姿态。

The name was from Benioff, who still had the domain name, but Apple didn't need it because the App Store was not web-based. But after careful consideration that day, he gave up the domain name to Jobs, who he regarded as his mentor, a gesture of goodwill.

  该商店最初只提供了大约800个应用程序供下载,但苹果在2008年表示,AppStore上线后第一个周的下载量仍超过千万次。

The store initially offered only about 800 apps for download, but Apple said in 2008 that it still had more than a million downloads in its first week after the App Store went online.

  回顾过去,这个名字本身已经不那么重要,即便不叫AppStore,在当时乔布斯的带领下,这种开发者直面用户的模式依然会伴随这iPhone的崛起发扬广大。在之后的十年内,苹果公司将AppStore发展成了一种独特的商业模式,它让开发者们能将自己的劳动结果直接交给用户并获取报酬,在这个生态中,也衍生了无数伟大的公司。

Looking back, the name itself has become less important, even if not the App Store, and under Jobs's leadership at the time, this model of developers facing users will continue to flourish with the rise of the iPhone. In the following decade, Apple has developed the App Store into a unique business model that allows developers to deliver their own labor outcomes directly to users and get paid for, and in this ecology has spawned countless great companies.

  专注苹果新闻报道,每日推送最新苹果资讯。扫描下方二维码关注苹果汇官方微信(或微信中搜:appleinc2012)。

Focus on apple news reports, daily push the latest apple information. Scan the QR code below to follow Apple's official WeChat (or WeChat: apple inc 2012).


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